I don't have any tea,
but here are some

I don't have any tea,
but here are some

EXAMPLES OF MY WORK

EXAMPLES OF MY WORK

Howdy! My name is
Howdy! My name is
Custom typography of "Sally Hoang"
Custom typography of "Sally Hoang"
Custom typography of "Sally Hoang"
Illustration of fun little guy, yellow.
Illustration of fun little guy, blue.
Illustration of fun little guy, green.
Illustration of fun little guy, green.
Illustration of fun little guy, orange.
Illustration of speech bubble that says "drag me!", indicating interactivity of elements on splash page.
Illustration of speech bubble that says "drag me!", indicating interactivity of elements on splash page.
Illustration of paintbrush

I like to draw pictures
for a living…

Good thing each one is worth a thousand words!
Self-portrait of designer with fun, playful illustrations of little guys.

oh it's me!

Self-portrait of designer with fun, playful illustrations of little guys.

oh it's me!

Hi! I'm Sally, a Brisbane-based graphic designer specialising in branding, typography and illustration.

My mission is simple: helping people from all walks of life tell their stories through design — whether that be amplifying a brand's personality, bringing a novel to life, or giving a campaign a voice.

I pride myself in being able to adapt my approach to fit each client's unique needs, while weaving in my own expertise and insights.

Want to tell some stories together? Let's talk!

GET IN TOUCH!

GET IN TOUCH!

Illustration of lightbulb, representing design thinking

Stuff I've done!

A gamified sleep tracker that encourages healthier, screen-free sleep routines for young people.

slumberChum

cute illustrated panda and lion, sleepy, clouds, stars and moon

Brand identity for Pride Movement, a not-for-profit organisation that advocates for inclusivity in community sports.

Pride Movement /
Sport Your Pride

Brand identity for Pride Movement, a not-for-profit organisation that advocates for inclusivity in community sports.

Pride Movement /
Sport Your Pride

A lowercase display typeface that merges the historical elegance of blackletter with contemporary, fantastical edge.

Venator Display

A lowercase display typeface that merges the historical elegance of blackletter with contemporary, fantastical edge.

Venator Display

A 16-page zine that aims to facilitate discussion around impostor syndrome through playful visual storytelling.

The Impostor Compendium

A 16-page zine that aims to facilitate discussion around impostor syndrome through playful visual storytelling.

The Impostor Compendium

A satirical university program guidebook that critiques the commodification of tertiary education.

QCAD Product Catalogue

A satirical university program guidebook that critiques the commodification of tertiary education.

QCAD Product Catalogue

Brand identity for Pride Movement, a not-for-profit organisation that advocates for inclusivity in community sports.

Pride Movement /
Sport Your Pride

paper cutout, sports equipment, queer sports, LGBTQ

A gamified sleep tracker that encourages healthier, screen-free sleep routines for young people.

slumberChum

A gamified sleep tracker that encourages healthier, screen-free sleep routines for young people.

slumberChum

A lowercase display typeface that merges the historical elegance of blackletter with contemporary, fantastical edge.

Venator Display

modern blackletter typeface, edgy and contemporary, alternative

A satirical university program guidebook that critiques the commodification of tertiary education.

QCAD Product Catalogue

retro rubberhose illustration of anthropomorphic book

A 16-page zine that aims to facilitate discussion around impostor syndrome through playful visual storytelling.

The Impostor Compendium

medieval style illustration of mystical creature woman with horns. ornamental border with swords, skulls and flourishes
Illustration of open book, representing testimonials and user validation

Some kind words!

Sally designed our company’s logo which we were extremely happy with. Consultation from the outset was collaborative - Sally was ready and willing to explore all possibilities as we engaged in discussions re: themes, symbolism, message, mood and tone to come up with the final design. Sally is thoughtful, creative, communicative and extremely good at drawing and graphic design. We look forward to further possible collaborations with her in future.

Pamela Emert

Producer, Summer Shack

Sally designed our company’s logo which we were extremely happy with. Consultation from the outset was collaborative - Sally was ready and willing to explore all possibilities as we engaged in discussions re: themes, symbolism, message, mood and tone to come up with the final design. Sally is thoughtful, creative, communicative and extremely good at drawing and graphic design. We look forward to further possible collaborations with her in future.

Pamela Emert

Producer, Summer Shack

Sally’s strong communication skills and perceptiveness ensured she consistently met the needs in addition to her own creative abilities. Despite a demanding schedule and heavy feedback, nothing fazed her, and she remained punctual and communicative. Her ability to maintain a smooth collaborative rhythm made the process seamless and enjoyable.

Grace Huang

Co-Director & Art Director, Dear Teacher (2023)

Sally’s strong communication skills and perceptiveness ensured she consistently met the needs in addition to her own creative abilities. Despite a demanding schedule and heavy feedback, nothing fazed her, and she remained punctual and communicative. Her ability to maintain a smooth collaborative rhythm made the process seamless and enjoyable.

Grace Huang

Co-Director & Art Director, Dear Teacher (2023)

Working with Sally Hoang on the film project was an absolute pleasure. Her keen eye for design and ability to translate the vision into visuals made her a remarkable asset, able to collaborate with the art director to achieve the director’s vision. She excelled in title shots, credits and promotional materials, allowing a polished touch to every element.

Deborah Chen

Writer & Director, Dear Teacher (2023)

Working with Sally Hoang on the film project was an absolute pleasure. Her keen eye for design and ability to translate the vision into visuals made her a remarkable asset, able to collaborate with the art director to achieve the director’s vision. She excelled in title shots, credits and promotional materials, allowing a polished touch to every element.

Deborah Chen

Writer & Director, Dear Teacher (2023)

icon representing communication and conversation

Wanna make something cool with me?

Get in touch! Don't be shy! I don't bite… unprovoked.

Email

hello@sallyhoang.com.au

LinkedIn

linkedin.com/in/s-hoang

Behance

behance.net/sallyhoang

Instagram

@sallyhoang_design

icon representing communication and conversation

Wanna make something cool with me?

Get in touch! Don't be shy! I don't bite… unprovoked.

Email

hello@sallyhoang.com.au

LinkedIn

linkedin.com/in/s-hoang

Behance

behance.net/sallyhoang

Instagram

@sallyhoang_design

icon representing communication and conversation

Wanna make something cool with me?

Get in touch! Don't be shy! I don't bite… unprovoked.

Email

hello@sallyhoang.com.au

LinkedIn

linkedin.com/in/s-hoang

Behance

behance.net/sallyhoang

Instagram

@sallyhoang_design

©

2025

©

2025

©

2025